Mad Women

My project Mad Women is an open-ended visual narrative based loosely on the Betty Draper character from the “Mad Men” television series. This project is part of an on-going body of work in which I critique the way women are portrayed in the media. The HBO “Mad Men” series, for all it’s stylistic brilliance, perpetuates demeaning role models for women, and my work is both a visual and cultural response.

Though not an actual replica of the television character, my Betty is a response to the over-used portrayal of a women waiting for a man. My images are inspired by the visual richness of the “Mad Men” series, with its 1950s fashion sense and clean details.

After photographing, I began to sequence the images and various methods of expression unfolded, including bookmaking and video.

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